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I’m Adam Smith — and yes, like that Adam Smith. The father of modern economics believed in unlocking value through insight and systems that make sense. I apply the same thinking to marketing.
With a background in psychology, data science, and commercial strategy, I help businesses uncover what their customers truly value — and build marketing that delivers. I’m supported by a trusted team of next-gen creatives, developers, and content specialists, so we don’t just define the strategy — we bring it to life.
Your product is ahead of your marketing
You’ve outgrown your early audience
You’re pitching to investors or entering new markets
You need strategic leadership — but not a full-time CMO
You want clarity on what works, what doesn’t, and what’s next
Our work blends data science, behavioural psychology, and creativity to help businesses make smarter marketing decisions. It’s not just strategy. It’s insight that leads to impact.
What We Do
Plug-in strategy, built for scale
Real Feedback and Testimonials
Working under Adam’s direction as part of a CRM optimisation project was a standout experience in my career as a data scientist. Adam brought a level of strategic focus and analytical discipline that’s genuinely rare in the marketing space. He wasn’t just interested in creative campaigns — he was deeply invested in using data to drive smarter, more effective decisions.
My role involved applying machine learning models to uncover patterns and highlight opportunities within the company’s CRM system. The goal was to ensure that the investment in database development delivered real returns — and under Adam’s guidance, we were able to identify high-impact segments, optimise targeting strategies, and unlock valuable growth potential.
What impressed me most was how clearly Adam understood the connection between data infrastructure and business outcomes. He asked the right questions, pushed for actionable insights, and made sure the findings translated into practical marketing moves. His commitment to evidence-based decision-making elevated the entire process.
For any organisation looking to combine creative marketing with technical precision, Adam is the kind of leader who makes that vision a reality. It was a pleasure collaborating with him, and I hope to again in the future.
Adam is one of the most highly skilled marketing managers I have ever worked with. He shows great capability at managing teams, innovating on processes, thinking outside the box, finding new and creative approaches, deep level customer segmentation, and robust marketing funnel development. His constant desire to learn and improve on his skills makes him a top marketing performer.
Adam is exceptional at leading geographically diverse teams, ensuring that distance and time zones are never barriers to collaboration or success.
In his role as Entegra Marketing Manager he’s seamlessly bridged the gap between marketing, business development and sales, leading teams to develop customer experience platforms for sharing and learning as well as many industry-first guides and extensive market research briefs. Adam has an unwavering focus on delivering strong – and creative – marketing that aligns with Entegra’s objectives. I’m really proud of the content we’ve created to tell the stories of Entegra customers.
It’s refreshing to work with a marketing manager that not only understands the importance of storytelling, they trust their team and measure the outcomes to report the return on investment for the business.
I’m currently working with Adam on a project for Entegra, and it’s been a fantastic experience. As the marketing manager, he leads our team—including a brand manager, web developer, SEO expert, and myself (handling Google Ads)—with a perfect mix of strategy, organization, and collaboration.
What really stands out about Adam is his ability to bring everything together. He makes sure all aspects of marketing—branding, SEO, paid ads, and web development—work in sync, driving real results. He’s always thinking ahead, keeping us focused on the bigger picture while also being open to fresh ideas and new opportunities.
On top of that, Adam is just great to work with. He creates a supportive, motivating environment where everyone feels heard and valued. His leadership makes my job easier, and I genuinely enjoy being part of the team he’s built. Excited to keep working together and see what we accomplish next!
Adam has a natural talent for bringing people together and building a marketing team that thrives. He knows how to spot potential, set clear goals, and create an environment where everyone feels supported and inspired to do their best work. More than just a strategic thinker, he genuinely cares about his team, helping each member grow while making sure their strengths are put to good use.
What sets Adam apart is his ability to align the team’s efforts with the company’s big picture without losing sight of the people behind the work. He leads with transparency and adaptability, balancing creativity with data-driven decisions. His openness and trust in his team have created a culture where ideas are valued, and collaboration comes naturally. As a result, people feel motivated, engaged, and excited to contribute, making the team stronger and more successful every day.
Adam has a sharp eye for storytelling and knows how to make video content truly impactful. His strategic direction ensured every showreel, presentation, and event video we created wasn’t just visually engaging but also aligned perfectly with the brand’s messaging and goals. Whether for trade shows, Google Ads, or digital marketing, he knew how to maximise video’s impact to capture attention and drive engagement. A great collaborator who consistently pushes for excellence!
I have had the pleasure of working with Adam for the past three years, during which he has been an outstanding Marketing Manager for Entegra, a leading company in the construction of large shed structures for Australia’s top 100 agriculture companies.
Adam’s professionalism, strategic insight, and dedication to quality have stood out. He consistently produces exceptional content that not only aligns with Entegra’s brand but also speaks directly to its target audience. His ability to understand the nuances of the agriculture and construction sectors and translate them into compelling marketing material is truly impressive.
Adam’s communication is clear, concise, and effective—ensuring that all projects run smoothly, deadlines are met, and any challenges are swiftly addressed. Adam has always approached every project with a solutions-oriented mindset, making him a reliable and valuable collaborator.
Beyond his technical and creative skills, Adam’s leadership and attention to detail have made a significant impact on the success of the marketing initiatives he oversees. It’s clear that he takes great pride in his work and that commitment has undoubtedly contributed to the continued growth and success of Entegra.
Working with Adam has been an absolute pleasure, and I have no hesitation in recommending him for any marketing leadership role. His ability to produce high-quality content and his unwavering professionalism make him an asset to any team. If you’re fortunate enough to work with Adam, you’ll undoubtedly see the same level of excellence that I have.
Working with Adam as part of his extended creative team has been an inspiring experience. As a graphic designer/video editor, I’ve had the opportunity to collaborate with many marketing leaders, but Adam stands out for the calibre of talent he brings together and the way he leads his network of professionals. The team he manages — from writers and videographers to web developers and designers — is genuinely world-class, and that’s a reflection of the trust and respect he builds across the board.
What really sets Adam apart is his ability to craft and drive powerful brand narratives. He doesn’t just brief in content — he brings clarity, purpose, and a strong storytelling lens that elevates every brand he works with. Whether it’s a product launch, a campaign, or a full brand repositioning, Adam’s strategic vision and creative instincts ensure everything is aligned and impactful.
He’s collaborative, empowering, and knows how to get the best out of his creative team while pushing for quality and innovation. Working with Adam always means being part of something meaningful — and delivering work that genuinely moves the needle.
Working with Adam was an incredibly effective collaboration. He provided clear direction and a strong strategic vision for integrating AI tools, Zapier, and CRM automation into marketing and sales workflows. His deep understanding of automation streamlined data analysis, lead management, and content distribution, making processes more efficient and scalable. Adam doesn’t just experiment with new technology—he applies it with precision to drive real business impact.
I had the pleasure of working closely with Adam Smith in his capacity as a Marketing Manager of Entegra. His strategic use of promotional products played a key role in building strong relationships with prospects and driving sales..
I felt his ability to align branded merchandise to achieve business objectives was outstanding and he consistently leveraged data collection to quantify the impact of these initiatives.
A standout achievement was Adam’s contribution to TurnKey Promotions winning an APPA Award for Promotional Products Marketing Excellence in the Business to Business category – an achievement that underscored his ability to demonstrate, with measurable results, that branded merchandise is a powerful marketing tool. His creativity, analytical mindset and dedication to driving tangible growth makes him an asset to any organisation.
I highly recommend Adam for his marketing expertise, strategic thinking and results-driven approach.
I had the pleasure of working alongside Adam during his time with the French Red Cross in Laos, where he led the marketing and market access strategy as part of a major food security initiative. He managed a large and diverse marketing team with confidence and care, and his leadership style consistently brought people together around shared goals.
Adam brings deep experience in marketing, with a strong record of developing strategy, delivering real-world outcomes, and guiding teams through growth and change. He worked across organisations, cultural groups, and levels of government to create alignment and move complex projects forward with clarity and purpose.
What truly sets Adam apart is his emotional intelligence. His ability to build trust and communicate respectfully across cultures made a big difference in our work. He listened actively, adapted his approach when needed, and ensured every voice — from community members to national stakeholders, the French Red Cross, and international donors including the European Union — was heard and valued.
His legacy continues through the practical tools he created, which are still used today to guide community-based development. These include:
1. Market Information Systems Methodology Guide
2. Group Formation and Strengthening Guide
3. Market Study
4. Action Plans for Market Access
Adam is a strategic thinker and a people-focused leader. He knows how to unite teams, translate insights into action, and create solutions that genuinely serve the community. I’m confident that his values, vision, and skillset make him an outstanding fit for any purpose-driven organisation.
Adam joined Yayasan Usaha Mulia (YUM) Indonesia with a great attitude and a wealth of experience to impart. From day one, he brought energy, empathy, and professionalism to the team. His ability to share knowledge, uplift others, and work collaboratively across diverse contexts made him a highly respected colleague and a valuable contributor across both the Jakarta and Kalimantan teams.
One of the highlights of our collaboration was the large-scale Market Day event held at a major Jakarta shopping mall. Adam transferred from Kalimantan to Jakarta and made a significant contribution to the launch of the Cipanas Yoga & Lifestyle Retreat, bringing with him an incredible network that truly elevated the event. Thanks to his leadership, we welcomed a French Michelin chef, a Canadian yoga teacher, and a U.S. life coach, delivering a vibrant program of cooking workshops, yoga classes, and inspirational talks. Adam’s eye for storytelling, brand positioning, and audience engagement played a major role in making the event such a success.
Beyond Jakarta, I also had the opportunity to visit Adam in Central Kalimantan, where I witnessed firsthand the impact of his market access work in rural communities. He was leading initiatives that supported local farmers and entrepreneurs to access new markets, improve their income, and strengthen their business capacity. It was inspiring to see the trust he had built with the community and the practical, lasting outcomes of his work in the field.
Adam is a natural leader, a creative strategist, and a truly values-driven professional. I feel fortunate to have worked with him and learned from his approach to both grassroots impact and high-level event execution.
Let’s find the insight behind your impact. No sales pitch — just clarity on what’s next.
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Based in Melbourne, Australia — working with clients nationally and globally. Adam Smith Consulting delivers strategic insight, commercial clarity, and access to a team of next-gen creatives — helping you move from market intelligence to market impact.